IT ALL BEGAN WITH AN

IDEA

A wirst should be two things:
classy and fabulous.

WHO WE ARE

We just love simplicity, everything that is simple is much more beautiful.
After all, less is more.

From a simple bracelet for every day use a business idea were born.
Pedro Alves always loved bracelets and one day he decided to design one for himself.
One of my closest friend saw it and launched the challenge to creat a brand.
We joined efforts and wills and sohodesignlab was born.
All pieces are made by us, designed and created in house and we have very little external suppliers or artisans.
We just love the simplicity, everything that is simple is much more beautiful.
After all less is more!

But everything that is simple is very difficult to create and design.
It is much more harder to make a simple piece but this is the every day challenge that motivate us to be better every single day.
We believe our products stand out for themselves and we just want to be better and your love for our pieces.